Re-Design Evaluation: Margaret Baxter Interview

After the new designs had been added to the system based. Margaret was asked to use the system again to try out the new features.

Modifying shopping basket once item has been added.

Margaret very much likes the new system of being able to edit the shopping list. She did have to learn to this new system but once she got the hang of it she found it very simple and a great improvement on the previous design. She found the ‘Undo’ button simple to use and liked the idea of being able to make a mistake without and awkward consequences.

Directly comparing products before selection

Margaret thoughts that this new design was a good idea but would be more of an advanced feature that she was unlikely to use on a day to day basis. She found comparing products fairly straight forward, again she had to learn how to do it before hand as this is a technique that would be unfamiliar to many of the proposed users. She thought this option would be very useful for people with food allergies and people who had dietary requirements and would benefit from directly comparing different products information.

Confusion of whereabouts in store

This new feature was Margaret’s favourite. She really like being able to see whereabouts she was in the supermarket and which direction she was facing. If she ever was a little unsure of where the next product might be she simply had a quick look at the map, orientated herself and carried on with her shop. She found the signs very useful as well, making the whole shopping experience far easier and useful.