Wednesday, 21 February 2007

Scenario: Bob Todd "I don't know what's good for me!"

Since Bob had a stroke, he's been told by his doctor to take life at a slower pace as well as take care with what he eats. The doctor made a diet plan for him, but since his wife passed away he's found that taking care of himself is more difficult with everyday tasks such as cleaning and cooking seeming challenging.

When it comes to food shopping he's bemused by the vast array of choices, and all the people rushing back and forth past him are annoying. He feels somewhat out of place in this strange environment. When looking at the shelves to pick even a can of beans, he gets confused, not knowing what all the variations mean or how one compared with another in terms of value, quality, health and taste but being used to having people do things for him and coming from a high managerial position, he's gained a sense of pride and stubbornness.

After walking around the long and tiresome supermarket (whose layout he finds highly illogical) and "wasting time" trying to decide what brand is good, what GI means and whether protein is a good or bad thing, he gets frustrated and just buys the usual food his doctor advised him against, choosing brands he recognises from what his wife used to buy. Often he'll pick anything that’s easy to make, because he wouldn't know where to start with cooking.

In addition to all this, the stroke affected his memory, but being a well organised man - he makes a list of everything he needs. However, while browsing aisles he forgets what he's bought and has to repeatedly check through the goods in his trolley, if something isn’t there he'll backtrack, eventually find the aisle and recall that he chose not to pick up the item, which results in him feeling more frustrated and tired.

Transporting the shopping home isn’t that much trouble since he has a car, he does have difficulty in loading and unloading everything (although he'd never admit it). The main issues for Bob are:

  • Not knowing what to choose (what's healthy, quality, brand etc)
  • Remembering what he's bought and needs to get
  • Finding his way around the supermarket to quickly get what he wants
  • Feeling discouraged to try new things or cook as he dosnt have access to the information

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