Task analysis of food shopping

Before we begin investigating our personas any further or developing use cases for the shopping trolley idea, it is important to understand how the task of food shopping is currently done. In order to do this we produced a task analysis (TA), doing so has given us many insights into problems with the current methods for our audience - which you'll see on this blog soon.


The top level of the TA is composed of six main tasks:
(click on the images for a larger version)



1. Consider choices (of what to purchase):
2. Go to supermarket
3. Select foods
4. Take to checkout
We felt this was pretty obvious and not worth elaborating further.

5. Purchase

6. Transport home