Tuesday 13 February 2007

Project Genesis

After much discussion, it was decided that we would develop the shopping trolley idea using the user-centred design process. We felt there was a more compelling need for such a technology and genuinely believe that we can design something useful which can solve this problem.

Initial Concept

Technology which currently provides people with the ability to shop is general purpose. The concept of a supermarket in particular was originally designed to suit the means that society had for delivering food and products to its people. Although, there has been a significant development in providing a much richer ‘shopping experience’ for consumers, there is a lack of focus on the needs of elderly people. This is due to the objectives of those trading goods and the diversification of needs within consumer groups. Therefore, the problem of providing a solution which will enrich the shopping experience for elderly people based on their own unique characteristics presents itself.

With these and more in mind, our aim is to perform further analysis and then design a piece of technology which attempts to solve this problem using the UCD process. Next we plan to develop personas in order to understand the problem, define what is required from a product to solve these problems and design something to fulfil those needs.

Enjoy! :)

No comments: