Persona Specification

In the brainstorming stages the specification ‘ >= 60 years old’ proved very useful in ensuring our creativity was not stagnated, however now that we’ve refined our ideas down to the shopping trolley idea; we’ve begun to divide this up in more detail and focus in on a suitable subset.

So, to ensure we’re designing a product that meets the needs of our audience effectively enough we began producing personas. Initially these seemed untargeted and hence not entirely helpful, but even still provided a good stepping-stone.

After developing a definite problem definition and performing a task analysis etc we determined that our personas should encompass a mixture of the following attributes – which we feel represent a realistic cross section of our target audience.